Closing the Communication Gap – How to Reach 100% of Your Employees

How to communicate with non desk staff

The answer to the question is: you meet them in person. However, is it a reasonable action to take for most companies? For a small organizations it is, but for a wide-spread organization with hundreds or thousands of employees, it would take a ridiculous amount of time and effort to meet everyone in person every time you need to communicate with all your employees.

So what could be the next best thing? Obliviously a phone call to everyone would take almost as long as meeting everyone in person. 60% of the working population in the US are non-desk workers who usually aren’t issued a company phone, laptop or email account. Moreover, the rest of the employees struggle with an average of 124 emails per day 1, which culminates in the bad opening and reading rates for internal emails. Email is not particularly fast mean of communication either. The non-desk employees who have email accounts, do not read their emails very often since it is not part of their job description.

Intranet adoption rate

Intranet, chat tools, and enterprise social networks are great for smaller teams and office workers. However, these tools are made for the office worker, not for the in-store customer service and production staff. The adoption rate for intranets in large organizations is only 40% 2. Still, you often pay for the 100%.

SaaS companies often like to show vanity metrics like the number of customers and active users, but it is a lot harder to find case studies with metrics like company-wide adoption rates. A study by Deloitte found that 20-30% of employees will never log in to an enterprise social network if registration is required 2. Moreover, only third of those who register will read content once per week or more, and on an average, 40% of registered users will ever post in the enterprise social network.

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    Enterprise social app adoption rate

    Mobile apps are currently one of the biggest trends in internal communication. The problems with mobile apps are the same as with email and intranets: low adoption rates. 64% of American adults 3 and 54,9% of Europeans own a smartphone 4, but only 78% of smartphone users have installed apps to their device 5. Are you prepared to give support for the various mobile phone models and operating systems your employees might use? If you are not sure, ask your IT department how they feel about the idea.



    We want to avoid all of these points where employees are dropping out from the internal communication funnel. Our solution for reaching all of your employees is rather simple. It is two-way SMS combined with a personal login link to our system. Companies usually know the phone number of all of their employees, and you do not need a smartphone to receive an SMS. In the SMS you can already communicate most important matters and receive feedback and ideas from all your employees with the bidirectional nature of SMS.

    The login link will allow your employees to authenticate to your mobile-friendly employees-only-website without registering or needing other user accounts. The login process is secured with SMS two-factor authentication (after clicking the link, the employee will receive another SMS with a random verification number to verify the user) and TLS/SSL connection. These precautions will allow the employees to access the website safely everywhere and any time saving valuable work hours as information is accessible during breaks and from home using personal devices.

    Anssi Junnonen

    Tip: If you are looking for a way to evaluate your internal communication process, you can use our free Internal Communication Canvas.

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    Download your own free copy of Internal Communication Model Canvas here.

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